Disney+ and Hulu Raise U.S. Streaming Prices Again

Disney+ and Hulu are becoming more expensive for U.S. subscribers, with Disney raising prices across most standalone plans and its premium bundle. The changes took effect for new customers on September 23 and are expected to appear on existing subscribers’ next bills, making this the latest increase in a streaming market where annual price adjustments have become increasingly common.

Ad-free plans take the biggest jump

The standalone ad-free versions of Disney+ and Hulu now cost $21.49 per month, up from $18.99. Customers who want both services without commercials can choose the ad-free bundle at $21.99, an increase from $19.99. That bundle remains substantially cheaper than buying the two premium plans separately.

Ad-supported subscriptions are also rising. Disney+ with ads and Hulu with ads now each cost $12.49 per month. One notable exception is the combined ad-supported Disney+ and Hulu package, which remains unchanged at $12.99 per month.

Streaming inflation continues

The increases arrive roughly a year after Disney’s previous broad pricing adjustment. They also continue a wider industry pattern: major platforms have repeatedly raised monthly rates, introduced ad tiers or pushed customers toward bundles as they work to improve streaming profitability.

For viewers, the structure creates a sharper choice between paying more for an uninterrupted experience and accepting advertising to keep the monthly cost lower. The narrow gap between the premium bundle and either standalone ad-free service also gives subscribers a clear incentive to take both Disney+ and Hulu rather than purchase only one.

The timing matters because households are increasingly managing several entertainment subscriptions at once. A change of a few dollars on one platform can become a much larger annual expense when similar increases occur across a full streaming lineup. Subscribers who do not want the new rate will need to review their plan before the next billing date, while new customers will see the revised pricing immediately.