‘Sister Sister 3’ Secures a Major International Distribution Deal

The female-led Vietnamese franchise will reach the Americas, Europe, Australia, Taiwan and Japan after a deal completed in Busan.

‘Sister Sister 3’ Secures a Major International Distribution Deal
Busan Cinema Center during the 2020 film festival. Archive image illustrating the market where the distribution deal was completed. 밥풀떼기 via Wikimedia Commons
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3388 Films has acquired Sister Sister 3 for multiple international markets, expanding the Vietnamese period drama’s theatrical reach.

Vietnamese period drama Sister Sister 3 is heading to a broad international audience after 3388 Films acquired distribution rights across the Americas, Europe, Australia, Taiwan and Japan.

The agreement was completed during the Asian Contents & Film Market in Busan. It gives the third entry in the female-led franchise a path to theaters well beyond Vietnam, where the film is scheduled to open at the end of October.

A Vietnamese franchise expands its reach

Nguyen Huu Hoang directs the new installment, with Will Vu producing for Muse Films. Ninh Duong Lan Ngoc, Chi Pu and Ky Duyen lead the cast alongside Steven Nguyen and Quoc Anh. The original Vietnamese title is Chị Chị Em Em 3.

Variety reported that 3388 Films plans a theatrical rollout across several continents later in the year. The company describes itself as a theatrical-first distributor specializing in Asian content, with production and distribution experience across five continents.

The expansion follows the international performance of Mai, another title handled by 3388 Films. According to Variety, that release became the first Vietnamese film to earn more than $2 million across the combined North American and European box office.

A story rooted in traditional theater

Sister Sister 3 takes inspiration from Thị Mầu, the outspoken heroine associated with the classic Chèo play Quan Âm Thị Kính. Chèo is a form of Vietnamese popular musical theater, and the film uses a period setting in northern Vietnam to explore desire, family pressure and social expectations.

Earlier reporting carried by Vietnam’s official information portal documented the production’s launch in Bắc Ninh with a crew of more than 120 people. Producer Will Vu said the team wanted to reimagine familiar cultural material while preserving its historical and traditional foundations.

The international deal gives that culturally specific approach a much larger test. Rather than treating the franchise as a local-only success, the rollout positions it as a theatrical release for Vietnamese diaspora audiences and moviegoers interested in contemporary Asian cinema.

Exact release dates for individual overseas markets have not yet been announced. For now, the acquisition confirms the territories and the distributor, while the film’s Vietnamese opening will provide the first measure of audience response to the third chapter.

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Elena Brooks

Elena Brooks

TV & Movies Editor

Elena Brooks covers television, movies, streaming releases, casting news, trailers and the biggest stories from screens large and small.

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