Universal Music Group and ElevenLabs are developing an opt-in AI platform for licensed remixes, mashups and personalized music experiences.
Universal Music Group and ElevenLabs are developing an AI-powered platform that will let fans remix, mash up and reinterpret licensed music. The companies announced a multi-year licensing agreement built around artist participation, drawing a clear line between the planned experience and systems that train on or manipulate music without permission.
Billboard reports that participating artists and songwriters will be able to opt in to the platform. Fans would then gain tools for co-creation, including new track interpretations and personalized vocal experiences. Variety says the project will use UMG’s catalog, while the companies also intend to develop additional AI audio products for creators.
An opt-in model for fan-made music
The emphasis on licensed music and voluntary artist participation is central to the announcement. It suggests that rights holders want to shape how generative audio reaches consumers rather than leaving remix culture to unlicensed tools. For fans, the proposed platform could make sophisticated production features easier to use while preserving an official connection to the original performers and songs.
The deal does not fold ElevenLabs’ existing music products into the partnership. According to Billboard, ElevenMusic, the company’s song-generation and editing application, is not included. Music EPI, its studio-grade model offered through an application programming interface, also sits outside this agreement. The UMG project is therefore being presented as a separate, custom-built platform rather than a relabeled version of an existing service.
Key details are still to come
No public launch date, price or initial artist roster was disclosed in the two reports. Those omissions matter because participation will determine how broad the catalog feels and how useful the remix tools become. The companies say more products and fan experiences will follow over the coming months and years, but the first platform’s exact rules have not yet been detailed.
The announcement arrives as major music companies accelerate their efforts to license artificial intelligence instead of simply challenging it from the outside. For UMG and ElevenLabs, the next test will be turning the language of consent and participation into controls that artists can understand—and fan tools compelling enough to make licensed experimentation competitive.
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Marcus Reed
Music EditorMarcus Reed covers artists, new releases, performances, tours, awards and the conversations shaping music and pop culture.
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