J. Cole says The Fall-Off is no longer a farewell, reflecting on his successful tour, future music and the Kendrick Lamar feud.
J. Cole is backing away from the idea that The Fall-Off could be his final album. In a new interview, the rapper said retirement is no longer a word he plans to use, even though he once approached the project as a possible farewell.
The tour changed the conversation
Cole discussed his future during a GQ conversation in Las Vegas with longtime manager Mark Pitts and writer Frazier Tharpe. The interview took place while he was touring behind The Fall-Off, the double album released in February.
He explained that he made much of the record with the belief that it might be his last. By the time he completed it, however, his outlook had shifted. Cole stopped short of promising when another project would arrive, but he made clear that he no longer wants to close the door on future music.
The response to the album and its arena tour appears to have reinforced that change. The Fall-Off became Cole’s seventh No. 1 album on the Billboard 200, extending a commercial run that began long before the project was framed as a potential ending.
Cole also revisits the Kendrick Lamar feud
The conversation also returned to Cole’s brief 2024 clash with Kendrick Lamar. After Lamar targeted Cole and Drake on Future and Metro Boomin’s “Like That,” Cole answered with “7 Minute Drill.” He then apologized onstage at Dreamville Festival, stepped away from the feud and removed the diss track from streaming services.
Cole said the situation was complicated by his state of mind at the time. He believed he was nearing the end of his recording career and felt conflicted about responding, particularly because he had previously worked with Lamar on material connected to The Fall-Off. That context, he suggested, left him trying to defend his position without fully committing to a battle.
His latest comments do not amount to an announcement of a new album. They do, however, remove the finality that surrounded The Fall-Off before its release. Fans now have a clearer answer: Cole may take his time deciding what comes next, but he is no longer presenting retirement as the destination.
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Marcus Reed
Music EditorMarcus Reed covers artists, new releases, performances, tours, awards and the conversations shaping music and pop culture.
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