Kris Jenner Leads Ferragamo’s Family-Focused Holiday Campaign

Kris Jenner has stepped into a new fashion role as the face of Ferragamo’s 2026 holiday campaign. Titled “The Joy of Loving,” the project casts the reality television matriarch as an imagined director who introduces a series of families through documentary-style interviews and screen tests.

The concept uses Jenner’s public identity as a manager and mother while expanding beyond her own famous family. Rather than building the campaign around a single celebrity portrait, Ferragamo places her at the center of an ensemble designed to explore how family can be inherited, chosen and shared across generations.

Real families and creative partnerships take the spotlight

The campaign features model and activist Paloma Elsesser with her brother Sage; actress and director Joan Chen with her daughter Audrey Hui; and The Womack Sisters. Other participants include members of the band Bar Italia with stylist Ch’lita, acting coach Nancy Banks with her son Benny Buckley, and creative Sofia Testino with her dog Syko.

Creative director Maximilian Davis said the family theme reflects how he approaches the house’s collections: pieces can move between generations and become objects people keep. Chairman Leonardo Ferragamo connected the campaign to the company’s emphasis on craftsmanship, humanity and joy.

A Hollywood link rooted in the brand’s history

The cinematic framing also points back to founder Salvatore Ferragamo, whose work for movie stars earned him the nickname “Shoemaker to the Stars.” The new films turn that heritage into a contemporary casting-room setup instead of recreating old Hollywood imagery.

Clara Cullen directed the campaign, Ilya Lipkin photographed it and Miyako Bell handled styling. The featured cast appears with pieces including Ferragamo’s Hug and Cara bags and the Vara ballerina shoe before gathering for a final premiere-style moment.

For Jenner, the campaign extends her influence from reality television and brand management into luxury fashion storytelling. For Ferragamo, her presence provides a recognizable guide through a project that is ultimately built around a wider group of personal relationships.