“Practical Magic 2” Targets a $58 Million Global Debut

Practical Magic 2 is heading into theaters with a projected global opening of $58 million to $63 million, giving Warner Bros. a closely watched early-fall release built on the long afterlife of the 1998 original.

The sequel is counting on nostalgia and a broad rollout

Warner Bros. is forecasting a North American start between $30 million and $35 million from roughly 4,000 theaters. Industry tracking cited by Deadline suggests the Sandra Bullock and Nicole Kidman sequel could reach about $40 million domestically if interest converts into strong weekend attendance. Overseas projections add another $18 million to $23 million across 77 markets.

The movie begins previews Thursday and carries a PG-13 rating. Its international rollout includes the United Kingdom, France, Germany, Italy, Australia, Brazil, Mexico, Spain and South Korea, though not China. Premium large-format screens, including Dolby locations in the United States and Canada, are part of the release plan.

Those numbers would represent a dramatic expansion from the first film’s opening. The original Practical Magic debuted with $13.1 million in 1998 and eventually earned $94.4 million worldwide. Its reputation grew through home viewing and cable rotation, turning the Owens family’s supernatural story into a multigenerational cult favorite.

A modest budget raises the stakes for Warner Bros.

The sequel reportedly cost a net $75 million before marketing, a comparatively controlled budget for a studio release. IndieWire reports that Warner Bros. has had a difficult 2026 after a much stronger 2025, making a solid opening especially useful as the company approaches a year-end slate that includes Dune: Part Three.

Stephanie Bier directed the new installment from a screenplay credited to Akiva Goldsman, Georgia Pritchett and Kelly Marcel. The story draws from Alice Hoffman’s 2021 novel The Book of Magic and again centers on a family of witches confronting a curse.

The forecast is not a guaranteed result, and the final weekend total will depend on audience turnout after previews. Early critical response has been cool, but theatrical tracking indicates that affection for Bullock, Kidman and the original movie may carry more weight than reviews. The central box-office question is whether decades of repeat viewing can become a sizable opening-weekend audience.